Heisenberg Bao

About Heisenberg Bao

Heisenberg advises financial services companies (Retail banks, life, wealth-management, and finTech), StartUps, and government agencies on issues ranging from advanced analytics projects to customer journey & experience. These practices usually include growth strategy, multichannel distribution, new-business building, large-scale marketing and sales transformation projects, and customer life-cycle management and loyalty. As of 2021 he also joins the implementation practices and serves our SME clients for their implementation projects as a project coordinators with project spanning from sales optimization, digital selling, to service innovation.
Examples of Heisenberg’s recent client engagements include the following:

  • Delivering the consumer-segmentation, targeting, and go-to-market approach for a digital native startup in Taiwan to more than 57% increase in global revenue.
  • Creating a three-year digital transformation roadmap for a leading automaker in Taiwan that delivers 14% reduction in cost within the first year.
  • Enabling the strategy, developing the business case, and designing the pilot program for a insurance provider in Singapore that drives more than $70 million in incremental annual new premiums written
  • Developing a leading cosmetics company’s approach to new-customer engagement, loyalty strategy, and direct marketing , including persona definition, consumer optimization, journey analytics, and marketing campaigns, to improve targeting and profitability.

Before joining OOSGA, Heisenberg worked for the nation largest financial conglomerate as an associate during the time that company undergo significant change with the full-scale transformation.

Not Data Driven. It's Insights Driven


  • Data Analytics
  • Finance Industry
  • Strategic/Design Thinking